MOLANG HISTORY
A unique character with an inimitable style, Molang incarnates kindness. Molang embodies tenderness, empathy, gentleness and joy. Molang is ungendered and has no nationality or age. Molang loves to take care of everyone and everything. Everybody loves Molang. Molang loves everybody. A worldwide success for the Millimages studio, the Molang brand celebrates its 10th anniversary in 2025! The fruit of a meeting between two women from very different worlds, the adorable Franco-Korean character is the star of an animated TV series that now has 6 seasons, a spin-off and an international licensing brand. A true viral phenomenon, Molang stands for unfailing goodwill and gathers over 9 million fans on social networks, with his pop culture parodies on Instagram, dances on TikTok, and gaming videos on YouTube.
2010
A first sketch of the adorable Molang came to life through the creative pencil of the Korean illustrator Hye-ji Yoon, with the very first official drawing.
2014
Hye-Ji went to the Annecy International Animation Film Festival to present Molang as a licensed product.
During her stay, she lost one of her Molang plush toys and quickly set up a flyer to find it.
Attending the Festival on behalf of Millimages studio, Marie-Caroline Villand, future writer, and director of the Molang series, came across this flyer and fell in love with the drawing.
2015
This year marked a decisive turning point for Molang, as Millimages began the production and animation of the adventures of the two main characters.
It wasn't just a simple start, but a complete creation that gave birth to Molang as we know him today. The characters were redesigned, with sharper features and stronger personalities. The backgrounds, introduced by Millimages, were rich, detailed, and immersive, creating a universe that was both vibrant and coherent. Molang and Piu Piu were accompanied by new characters: the similarly shaped Pincos. Together, they communicated using an invented language, Molanguese, which gave the series a universal, accessible dimension, making it easier to export while retaining its playfulness.
2016
Molang was nominated for the prestigious International Emmy Kids Awards, in the “Best Preschool Program” category.
This international recognition attested to the quality of the series, which was increasingly winning over young viewers. This nomination marked an important turning point for Molang, consolidating its position on the global stage and highlighted the impact of its values of caring and sharing.
2018
Molang won TV France International's Best Exported Animation Award, a prize awarded to French programs that were highly successful internationally.
Molang's victory in this category continued to prove its influence around the world, but also underlined the excellence of French production in the field of animation.
2020
After its worldwide success in TV, its prowess in terms of views and subscriptions on various social networks, Molang finally launched its first official E-commerce website!
With new products created exclusively for the occasion (such as the Molang Soft Lamp) and official licensed merch from friends, the e-shop became a hub for all Pincos to get their favorite Molang items all over the world.
2021
Already very involved in environmental issues in several episodes of the animated series, Molang once again showed its strong commitment to protecting the oceans by joining forces with the Race for Water Foundation, which was dedicated to preserving water and the oceans across the world.
2023
The world of content creation had no secrets for Molang & Piu Piu: they set off on an adventure as Youtubers.
From ASMR to horror games and react videos, there was something for everyone. They also attended the Japan Expo in Paris, the ideal event to meet their fans and showcase their work.
2023
At the same time, Millimages launched the Molang Safe Space campaign against cyberbullying, in partnership with the Association e-Enfance, Mediatransport and with the expertise of child psychologist Florence Millot: it was a true success. To mark the National Day against Cyberbullying, a series of exclusive GIFs on this theme was created, generating 17.7 million views.
In addition, an awareness-raising video was screened in SNCF and RATP metro stations, reaching 8 million passengers a day, with a prevention banner displayed on metro line 14 for a month.
2024
Molang released its first single as a K-pop group, entitled “Whatever You Want”. The 3D video clip quickly captivated audiences, racking up over a million views in just four weeks.
To celebrate the launch, an exclusive M4P wallpapers collection inspired by the group was launched.
2025
This year, the Molang and Piu Piu franchise celebrated its 10th anniversary (since the creation of the animated series)! Fans had already discovered 6 seasons of the adorable duo, and their adventures weren't about to stop there...
And for this emblematic anniversary, in May Molang and Piu Piu have invited you to Paris for an ephemeral event dedicated to the adorable character: "la Bulle Molang". It was an immersive place with a museum trail tracing the development of Molang, a cooconing area and playspace, fun workshops for all ages, and a mini-shop featuring Molang best-sellers and original Molang products!